On th
e heels of being named Homewood’s Retail Business of the Year, the Assistance League of Birmingham is welcoming the recognition and looking forward to the possibility of gaining some new volunteers.
The Assistance League’s retail outlets, PrimeTime Treasures and Encore, fund the organization’s three non-profit programs.
PrimeTime Treasures takes over the front portion of the store, selling goods handmade by Alabama senior citizens. The store gives seniors an easy way to sell their crafts and make an income.
“They set the price and when we sell something they get that money,” said Barbara Kelley, league past president and current member. “We add a little bit for lights and heat, but basically they get what they ask for.”
The shop opened its doors in 1977, the year after the Birmingham chapter of the league was established. PrimeTime used to take up the entire retail space in the league’s storefront, but in 2010, during Kelley’s presidency, the league voted to introduce the upscale thrift store Encore.
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