Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a for-profit business and a nonprofit organization for mutual benefit. The term is sometimes used more generally to refer to marketing initiatives based on the cooperative efforts of business and charitable causes. (Wikipedia)
One cause marketing campaign that you can support is the Amazon Smile program. All you have to do is sign up on their website and specify that you want a percentage of your purchases to go to Assistance League of Atlanta. Our chapter receives quarterly payments from Amazon. What could be easier?
Click here for more information on the Amazon Reward Program. Thank you for your support.