Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a for-profit business and a nonprofit organization for mutual benefit. The term is sometimes used more generally to refer to marketing initiatives based on the cooperative efforts of business and charitable causes. (Wikipedia)
Two cause marketing campaigns that you can support are 1) shopping on the Amazon Smile website and 2) using your Kroger Rewards card. In both cases, you sign up to direct a percentage of your purchases to Assistance League of Atlanta. After that, all you have to do is shop and Assistance League receives quarterly checks from both companies. What could be easier?
Click here for more information on Reward Programs. Thank you for your support.