PROGRAMS AND OUTREACH

Eaton Fire Relief

In response to the devastation caused by the Eaton Fire in January 2025, ALP created a new philanthropy to respond to the needs of the local community impacted by the Eaton Fire. The recovery efforts will take several years and ALP is committed to continued support of our local communities. For the period January 2025 through May 31, 2025, $67,000 has been expended to support fire recovery efforts.  ALP has provided grants and assistance to the following organizations:

  • Grants and Donations in Support of Fire Relief
  • Friends In Deed to assist with repairs to the building which houses the Women’s Room
  • Friends in Deed Food pantry
  • Pasadena Senior Center Food pantry
  • Pasadena Educational Foundation’s Eaton Fire Recovery Fund
  • Pasadena Community Foundation’s Eaton Fire Recovery Fund
  • Altadena Rotary’s Eaton Fire Recovery Grant Program
  • Union Station’s Eaton Fire Recovery Assistance
  • Pasadena Boys and Girls Club, in partnership with Assistance League of Laguna, to fund camperships for local children impacted by the fire.
  • PUSD’s Child Welfare and Attendance

Navigator Program

The Navigator program was created to assist seniors as they seek to rebuild their lives after the devasting losses caused by the fire, pairs a senior with a volunteer who will assist them in addressing the impact of the catastrophe on their lives and properties. Navigators will be trained to assist with the development and completion of inventory lists, action plans, applications for assistance, drafting correspondence with insurance companies, government agencies, FEMA and SBA and providing referrals to subject matter experts as necessary.

PHILANTHROPIC PROGRAMS

  • Operation School Bell (OSB) and School Supplies for Success (SSS).

During the 2024-2025 school year, we provided 1,043 students with back packs, shoe cards and clothing through OSB.  We provided 830 packets of school supplies and 18 backpacks through School Supplies for Success and funded 133 vouchers for students at Blair to purchase gym uniforms. ALP also provided back packs to Door of Hope for their back to school event.

  • Friends In Deed, The Women’s Room

This program was introduced as a SNAP! Program in 2023-2024. It has transitioned to a permanent philanthropic program. Our volunteers assembled and donated 2,820 packets of non-perishable food to be distributed to unhoused women for the days when The Women’s Room is closed.

  • Bear Hugs

    Bear hugs distributed 4,575 cuddly bears to children experiencing trauma through our partner organization and first responders. This program also delivered 1,125 coloring books and crayons.

  • Care and Comfort

    Care and Comfort distributed 1,947 hygiene kits,1,350 clothing kits, and 270 jackets through our various affiliated entities to help restore dignity and reduce the hurt often experienced by survivors of assault, unhoused and those in crisis.

  • Educational Advancement

    Educational Advancement was approved by the membership as a new philanthropy. The purpose is to provide educational support to youth in the Pasadena area, with a special emphasis on post-secondary education for youth aging out of the foster care system. In 2024-2025 AL Pasadena supported the following programs:

  • Hillsides, Youth Moving On:

    In 2024-2025, AL Pasadena provided funding to Hillsides: Youth Moving On, for the purchase of grocery cards and metro passes to support the clients of Youth Moving On. This program provides transition education, housing and other services for youth ages 16-25 to help them find lasting independence and personal fulfillment.

  • Very Important Performers Program

    Very Important Performers Program was established in 2010 to honor middle school students who have demonstrated dramatic improvements in one or more of the following areas: attendance, academics or behavior over the course of a semester; or have made a positive difference in their school environment. Students receive a certificate and a Target gift card at a recognition ceremony through their schools.

  • VIP PLUS

    VIP Plus was established to provide an experiential enrichment learning experience to students in the sixth through tenth grades grades outside of the school environment. In 2024-2025, ALP provided a stipend to fund classes in art, music, science, technology, dance and sports to eight students nominated by their respective schools. This program is intended to recognize students who have made positive improvements during the school year.

SERVING NEIGHBORS AROUND PASADENA (SNAP!):

  • Friends In Deed: Members supported Holiday Toy Drive
  • Families Forward Holiday adopt-a-family program
  • Union Station Donation to Thanksgiving in the Park holiday meal program
  • Union Station Donation to Holiday Toy Drive
  • Door of Hope: Donation of 100 backpacks for their summer event
  • PUSD Child Welfare and Attendance Program: Provided gift cards in support of attendance incentives and provided direct support to two families facing food insecurity. Items provided to the family included gift cards from Target and Vallarta. The families were identified by the Student Welfare staff.

CELEBRATIONS AND MEMBERSHIP

  • We added 12 new members.
  • Social Committee created a festive holiday party and a wonderful Fiesta to cap off the year.
  • We continued to chair meetings of the Presidents and officers from other San Gabriel Valley chapters of the Assistance League.

FUNDRAISING

  • We raised over $82,000 through our Annual Appeal.
  • In 2024-2025, we gratefully accepted funding from the Albertson Company Foundation, The Pasadena Tournament of Roses Foundation, the Pasadena Host Lions Club Memorial Trust, the Green Foundation and the Jameson Foundation.
  • Treasure Fair generated $295,000 in net revenue. This was our most successful year and allowed AL Pasadena to expand its programs and create a new philanthropic program.

OTHER

  • Program support was also provided to the following non-profit or governmental agencies
    • Altadena Sheriff’s Station
    • Door of Hope
    • Families Forward
    • Families in Transition
    • Friends In Deed
    • Hillsides: Youth Moving On
    • Huntington Health
    • LAC/USC Violence Intervention Program
    • LAC/USC Violence Intervention Program – El Monte Satellite
    • Pasadena Hear Center
    • Monrovia Police Department
    • Pasadena/Altadena Coalition of Transformative Leaders (PACTL)
    • Pasadena Fire Department
    • Pasadena Police Department
    • Pasadena Unified School District (PUSD)
    • PUSD Student Welfare and Attendance.
    • Peace Over Violence (Los Angeles Office)
    • Sexual Assault Response Team (SART)
    • Shepherd’s Door
    • Shriners For Children Medical Center
    • Sierra Madre Fire Department
    • Union Station Homeless Services
    • Young & Healthy
    • South Pasadena Police Department
    • South Pasadena Fire Department