Assistance League of Pasadena was founded in 1936 and became the sixth chapter of National Assistance League in 1941. We are a nonprofit, nonpolitical, nonsectarian volunteer organization that puts caring and commitment into action through our philanthropic programs serving specific needs of the community. Our Pasadena chapter is one of 120 Assistance League chapters with 23,000+ members nationwide.


Operation School Bell® is our signature program which provides clothing for school children in need. Through referrals from principals, counselors and community assistants in the Pasadena Unified School District, this program supplies uniforms, shoes, personal care items and a book to elementary students. During the 2017-2018 school year, we outfitted 1,520 children and have served almost 23,700 children since the program’s inception. The goal of the program is to build self-esteem and enable the students to attend classes better prepared to learn.

 Craft Fair Gift Shop opened in 1955 and is a consignment shop that offers a creative outlet for adults over 50 years of age to supplement their income and remain active by making handcrafted items. In 2017-2018 Craft Fair returned over $45,000 to its exhibitors.

 Assault Survivor Kits® is a program that provides clothing items to survivors of assault or abuse who have been referred for assessment and treatment. The goal is to offer comfort and help restore dignity to these assault survivors. Kits are distributed through the Violence Intervention Program at the Los Angeles County – USC Medical Center, the Sexual Assault Response Team at San Gabriel Valley Medical Center, and Haven House. Since its inception in 1994, this program has served 100+ assault/abuse survivors each year.

 Bear Hugs provides teddy bears as huggable friends to comfort neglected, abused, or traumatized children. In 2017-2018, our program distributed 1,621 teddy bears to the Violence Intervention Program at the Los Angeles County – USC Medical Center, San Gabriel Valley Medical Center, Shriners for Children Medical Center – Pasadena, Pasadena Police Department, and Huntington Memorial Hospital.

 Very Important Performers was established in 2010 to honor middle school students who have demonstrated significant improvement in one or more of the following areas: attendance, academics or behavior over the course of a semester. Assistance League honors these students with a luncheon and awards ceremony.

 Assistance League SNAP!  (Serving Neighbors Around Pasadena) was established in 2017 and is our newest program.  It is designed to give our volunteers the flexibility they need to quickly respond to community needs as they arise on a one-time-only basis.


 Treasure Fair Thrift Shop is the major source of funding for our programs, with sales of over $201,000 last year. It is staffed by volunteer members and is stocked with donated clothing, household items, books, furniture, jewelry, novelties, collectibles and more. Donations are most welcome and are tax deductible.

 Annual Appeal: Our members and community friends show their support of our chapter by donating to our Annual Appeal. Last year our supporters generously contributed $42,500 to this campaign.

 Tributes and Memorials: Contributions to our chapter from members or the public are always welcome – in honor of, in loving memory of, or to commemorate special events.

 Grants: Our Grants Committee seeks grants each year from charitable foundations and community organizations. Last year we gratefully accepted $35,000 in funding from these sources.

Assistance League of Pasadena is classified by the IRS as a 501(c)(3) nonprofit organization and donors may deduct contributions to our organization as provided in section 170 of the IRS Code. Our Federal Tax ID # is 95-1891341.

Assistance League of Pasadena, 820 E. California Blvd., Pasadena, CA 91106  626.449.2068 •