Assistance League of Pasadena was founded in 1936 and became the sixth chapter of National Assistance League in 1941. We are a nonprofit, nonpolitical, nonsectarian volunteer organization that puts caring and commitment into action through our philanthropic programs serving specific needs of the community. Our Pasadena chapter is one of 120 Assistance League chapters with 22,000 members nationwide.


Operation School Bell® is our signature program which provides clothing for school children in need. Through referrals from principals, counselors and community assistants in the Pasadena Unified School District, this program supplies uniforms, personal care items and a book to elementary students. During the 2020-2021 school year, we outfitted 1,189 children and have served over 27,450 children since the program’s inception. Through our School Supplies for Success program, we were able to assist another 841 students. The goals of these programs are to build self-esteem and enable the students to be better prepared to learn.

 Craft Fair Gift Shop opened in 1955 and is a consignment shop that offers a creative outlet for adults over 50 years of age to supplement their income and remain active by making handcrafted items. Despite being closed for a large part of the year, due to Covid-19, in 2020-2021 Craft Fair still managed to return over $25,000 to 112 exhibitors,..

 Assault Survivor Kits® is a program that provides clothing items to survivors of assault or abuse who have been referred for assessment and treatment. The goal is to offer comfort and help restore dignity to these assault survivors. Kits are distributed through the Violence Intervention Program at the Los Angeles County – USC Medical Center and the Sexual Assault Response Team at San Gabriel Valley Medical Center. In 2020-2021, we delivered 955 clothing and hygiene items to our partners in this program.

 Bear Hugs provides teddy bears as huggable friends to comfort neglected, abused, or traumatized children. In 2020-2021, our program distributed 1,825 teddy bears to the Violence Intervention Program at the Los Angeles County – USC Medical Center, San Gabriel Valley Medical Center, Shriners for Children Medical Center – Pasadena, and Huntington Memorial Hospital.

 Very Important Performers was established in 2010 to honor middle school students who have demonstrated significant improvement in one or more of the following areas: attendance, academics or behavior over the course of a semester. Assistance League honors these students with a luncheon and awards ceremony. Despite remote learning situation we were still able to recognize 15  students from five PUSD middle schools.

 Assistance League SNAP!  (Serving Neighbors Around Pasadena) was established in 2017 and is one of our newest programs.  It is designed to give our volunteers the flexibility they need to quickly respond to community needs as they arise on a one-time-only basis. In 2020-2021 we held five events – collecting school supplies and backpacks for Friends In Deed, donating toys to USMC toys for Tots program, providing hot lunches for The Women’s Room at Friends In Deed, distributing “Happiness is Essential” to front-line workers, and providing $5000 worth of food and supplies for the Pasadena Senior Center food pantry.


 Despite being only open for 18 weeks, for nine hours a week, Treasure Fair Thrift Shop had sales of over $58,500 in 2020-2021. It is staffed by volunteer members and is stocked with donated clothing, household items, books, furniture, jewelry, novelties, collectibles and more.

 Annual Appeal: Our members and community friends show their support of our chapter by donating to our Annual Appeal. In 2020-2021, our supporters generously contributed over $65,000 to this campaign.

 Tributes and Memorials: Contributions to our chapter from members or the public are always welcome – in honor of, in loving memory of, or to commemorate special events.

 Grants: Our Grants Committee seeks grants each year from charitable foundations and community organizations. In 2020-2021, we gratefully accepted $2,000 in funding from the Von’s Foundation, The Pasadena Tournament of Roses Foundation, Pasadena Host Lions Club Memorial Trust, and the Jameson Foundation.

Assistance League of Pasadena is classified by the IRS as a 501(c)(3) nonprofit organization and donors may deduct contributions to our organization as provided in section 170 of the IRS Code. Our Federal Tax ID # is 95-1891341.

Assistance League of Pasadena, 820 E. California Blvd., Pasadena, CA 91106  626.449.2068 •