Building self-esteem in children with new school clothes

Assistance League of the Columbia Pacific is perhaps best known for our signature program, Operation School Bell which provides NEW school clothing to students in need in K-12.  The program serves all five Clatsop County school districts; Astoria, Warrenton-Hammond, Seaside, Jewell and Knappa and Naselle in Pacific County.  We clothe students two times per year; once in the Fall and again in the Spring.  We partner with school Counselors, Principals and other school staff to decide who will participate, typically using the Free and Reduced Lunch program as a guideline. 

Sadly there are more children who need our help than our budget allows us to dress.  This is the key reason we strive to increase our fundraising each year so that we can increase the number of children we can assist.  We ask that you give generously.  Wouldn’t it be great to help all of the children in need in our community? 

We Believe

New clothing has the power to elevate self-esteem, encourage school attendance, and improve academic performance. We are providing far more than just a new wardrobe—we are empowering young students to reach their full potential.

Grades K-6

Children in K – 6 are a joy to serve. Armed with measurements for each child, our volunteers  “shop” in our well stocked Assistance League warehouse, picking out their favorite styles and colors. There is nothing more rewarding than to see the huge smiles that brighten the children’s faces when they try on their brand new school clothes. Each child receives school appropriate:

  • Shoes, socks and underwear
  • Several shirts & pants
  • Hoodie or sweatshirt & a winter coat

Grades 7-12

Shopping “Events” are held at local retail locations where students choose their own clothing and our volunteers reinforce how great they look in their new school clothes.  Students also receive some hygiene products and are treated to lunch and treats during their shopping trip. Each student shops for school appropriate:

  • Shoes, socks & underwear
  • Several pants and shirts
  • Sweatshirt or a Hoodie
  • Specialty clothing for band or choir
OSB_Shoe w apron
OSB Shopping at Whse_Shelby McDonald
OSB_Warehouse Shopping w Masks
OSB Shelby_Linda_Mary Nike

How we are making a difference


# Children Served

Putting smiles on faces


$ Spent on program

Helping our community


# of schools served

100% of Public Schools

No matter how big or small your donation can help a child succeed!