Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a nonprofit organization for mutual benefit.

The term is sometimes used more generally to refer to marketing initiatives based on the cooperative efforts of business and charitable causes. (Wikipedia)

Through Ralphs’ Community Contribution Program, you can raise money for Assistance League of Irvine just by purchasing groceries.

All you have to do is register your Ralphs Rewards Card, select the community organization you want to support, and then shop at Ralphs.