Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a for-profit business and a nonprofit organization for mutual benefit. The term is sometimes used more generally to refer to marketing initiatives based on the cooperative efforts of business and charitable causes. (Wikipedia)
Shopping for a Cause
AmazonSmile is a simple and automatic way for you to support Assistance League of Irvine every time you shop, at no cost to you. When you shop at smile.amazon.com, you’ll find the exact same low prices, vast selection and convenient shopping experience as Amazon.com, with the added bonus that Amazon will donate a portion of the purchase price to Assistance League of Irvine. Make sure to select Assistance League of Irvine when you shop!
Through Ralphs’ Community Contribution Program, you can raise money for Assistance League of Irvine just by purchasing groceries.
All you have to do is register your Ralphs Rewards Card, select the community organization you want to support, and then shop at Ralphs.